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Sunday, April 23, 2006

10 Tricks To Boost Your Commìssion

Here is a very interesting and informatiive article about "tweaking" the Adsense Ads on your web sites to get more revenue; if you are already "doing o.k." using the 10 techniques outlined here can help make your income from Adsense Ads on your web sites " even better". The article may seem long in that there are 10 points to the entire article .. but I assure you .. it will be "well Worth your time" .. especially if you take these points and "actually use these tweaks" on your web sites.


As always.. Enjoy !


Top 10 Ädsense Tricks To Boost Your Commìssion

Google Ädsense - is fast becoming the preferred way for people to earn an ìncome online. Forget eBay and multiple affïliate programs. Whether you are a work-at-home mom trying to make a little extra cäsh or an Internet entrepreneur with hundreds of monetized websites, Ädsense is truly the easiest way to earn monëy.

Simply sign up for a frëe account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much monëy Ädsense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my Ädsense commìssions!

The self-proclaimed Ädsense gurus and experts are sharing this insider knowledge, for a fee.

You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their Ädsense tricks for frëe. Here they are:

1) Color code your Äds to match your web site palette *exactly*. Don't use frames around your Äds. Instead, in the Ädsense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my Search Engìne Advice Blog - notice the 4 link ad unit at the top and the skyscraper text ad unit on the left hand side under the heading Äds by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commìssion levels.

2) Try not to use the traditional horizontal banner style or leaderboard image Äds because people are blind to them.

3) Use Google's own Ädsense optimization tips and visual heat map to assist you in deciding where on your page to place your Ädsense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Elite or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article - is a good source of frequently searched keywords. Targeting popular keywords should trigger Ädsense Äds on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay-per-clìck for it so the higher your commìssion on those clìcks.

5) Incorporate the Ädsense code into your page so that the Äds look like a regular part of your site. You can see an example on this Internet Dating Stories site - where link Äds are incorporated within the regular left hand navigation of the site under the heading "Sponsor Links".

6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Clìck-Through-Rate (CTR) than regular ad styles. You can view all the Ädsense ad formats at this page on Google.

7) Place arrows or images next to your Äds to draw attention to them. You can see two different versions on this search engìne article library page - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three Ädsense Äds.

8) Use the full allowance of multiple Ädsense Äds on each of your pages - 3 regular Ädsense Äds, plus 1 link unit. Use careful placement of these Äds so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories - where you see:

* 1 horizontal 4 link ad unit towards the top of the page under the first paragraph.

* 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links".

* 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links".

* 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

* You can also include 1 Ädsense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords that closely match the content and are therefore more likely to interest your visitors and inspire them to clíck.

Don't create pages merely for the sake of placing Ädsense Äds. Visitors (and search engìnes) can see through this ruse in an instänt.

10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

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Kalena Jordan is one of the first SEO experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engìne College - an online training institution offering instructor-led short courses and downloadable self-study courses in SEO and SEO Mkg subjects.

1 Comments:

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